Eudemonic Servicescapes: Value Co-Creation in Karate Dojos

نویسندگان

چکیده

Martial arts (“budo”) is a service system in which instructors and students co-create physical mental values through training encounters servicescape—the dojo. We explored how actors develop eudemonic wellbeing this servicescape. selected the dynamics theory of perception servicescapes as theoretical framework to examine process behavior change based on interaction between participants environment. also employed service-dominant logic (SDL), views services value co-creation among actors, we transformative research (TSR), explores uplifting improve wellbeing. collected data from World Seido Karate Organization Seido-juku, has been active worldwide for more than 40 years. conducted interviews with 17 members analyzed secondary data. The results indicated that (1) integrated learned at servicescape model daily life, (2) created positive promoted their personal growth. dojo can enable independently create state any time. It supports sustainable growth, perceived

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ژورنال

عنوان ژورنال: Sustainability

سال: 2022

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su142315920